Welcome to GDRC

The George Davies Centre for Retail Excellence is a unique partnership with Heriot-Watt University and the leading fashion visionary George Davies. It is at the forefront of British fashion retail teaching, business development, and consumer and business research, with strong links to industry both within the UK and internationally.


Prof. Neil Towers (FCMI, FIOM, FCMI) heads the Centre and has key research interests in fashion retail marketing, and supply chain and operations management, with particular reference to small businesses. He is Editor of the leading Emerald international retail journal, the International Journal of Retail and Distribution Management

Contact: n.towers@hw.ac.uk  Phone: +44 (0)131 451 4069
School of Management & Languages
Heriot-Watt University
Edinburgh, Scotland, UK, EH14 4AS